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Marketing Discourse

Usually dispatched within 3 - 5 business days.

In Stock (751)

£ 202.50

Description

The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, articulating a social critique and evaluation of marketing.

Book Details
EAN:
9780415416696
Binding:
Hardback
Dimensions(mm):
178 x 222 x 17
Publication Date:
2007-12-20
Publication Country:
United Kingdom