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Marketing in Developing Countries (RLE Marketing)

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In Stock (588)

£ 195.75

Description

The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.

Book Details
EAN:
9781138792531
Binding:
Hardback
Dimensions(mm):
234 x 156
Publication Date:
2014-08-22
Publication Country:
United Kingdom