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Marketing in Healthcare-Related Industries

Usually dispatched within 3 - 5 business days.

In Stock (131)

£ 106.32

Description

This book explores healthcare marketing complexities. It offers insights for scholars and practitioners, with mini-cases and a marketing tool kit. The book addresses challenges like changing disease patterns and technology-driven interventions, emphasizing strategic marketing to deliver value and sustain confidence.

Book Details
EAN:
9781648021077
Binding:
Hardback
Dimensions(mm):
165 x 240 x 25
Publication Date:
2020-07-02
Publication Country:
United States