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Marketing to Older Consumers
Usually dispatched within 3 - 5 business days.
In
Stock (700)
£ 99.90
Description
By presenting and interpreting relevant information in a marketing decision-making context, the book provides the bases for developing effective marketing strategies. Next, the author discusses both specific and general aspects of behavior that have implications for marketing strategy.
Book Details
Classification:
EAN:
9780899307640
Binding:
Hardback
Dimensions(mm):
Publication Date:
1992-10-23
Publisher:
Publication Country:
United States