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Description
Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers.
Book Details
Classification:
EAN:
9780195590296
Binding:
Paperback / softback
Dimensions(mm):
205 x 249 x 35
Publication Date:
2017-11-01
Publisher:
Publication Country:
Australia