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Markets and the Arts of Attachment
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£ 202.50
Description
Markets and the Arts of Attachment explores how sentiment, aesthetics and relationships are put to work in consumer markets. In this edited collection, contributors explore the tools and techniques used to work with sentiment, aesthetics and relationships in strategies.
Book Details
Classification:
EAN:
9781138904293
Binding:
Hardback
Dimensions(mm):
222 x 141 x 25
Publication Date:
2017-05-18
Publisher:
Series:
Publication Country:
United Kingdom