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Mass Advertising as Social Forecast

By  Jib Fowles

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In Stock (1008)

£ 78.30

Description

Fowles asserts that the appeals of mass advertising reflect the motivational state of the targeted audience and that these motivational states anticipate socio-cultural change. From this data, he constructs a forecast of our socio-cultural state in 1980 and predicts an increasingly isolationist U.S.

Book Details
EAN:
9780837185958
Binding:
Hardback
Dimensions(mm):
216 x 140
Publication Date:
1976-08-11
Publication Country:
United States