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Multichannel Challenge

Usually dispatched within 3 - 5 business days.

In Stock (171)

£ 67.49

Description

Based on IBM's worldwide experience and the huge research reach of Cranfield, this guide is full of major international cases, guiding you to easy implementation. From strategy to metrics, it shows how the best companies blend and balance channels to maximum sales effect, and how you can apply this in your own organisation.

Book Details
EAN:
9780750687119
Binding:
Paperback / softback
Dimensions(mm):
242 x 188 x 20
Publication Date:
2008-02-29
Publication Country:
United Kingdom