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Multinational Corporations and the Impact of Public Advocacy on Corporate Strategy

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In Stock (168)

£ 155.99

Description

Multinational Corporations and the Impact of Public Advocacy on Corporate Strategy: Nestlé and the Infant Formula Controversy presents an in-depth analysis of the infant formula controversy and the resulting international boycott of Nestlé products launched by various social activist groups and church organizations.

Book Details
EAN:
9789401046114
Binding:
Paperback / softback
Dimensions(mm):
235 x 155
Publication Date:
2012-10-08
Publisher:
Publication Country:
Netherlands