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New Challenges to International Marketing

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In Stock (733)

£ 147.14

Description

Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, and outsourcing and offshoring.

Book Details
EAN:
9781848554689
Binding:
Hardback
Dimensions(mm):
352 x 152 x 24
Publication Date:
2009-02-20
Publication Country:
United Kingdom