Free Shipping to all UK customers for orders over £25.00

0 Total items on my wish-list.

Free Shipping to all UK customers for orders over £25.00

Ryefieldbooks Logo

Ryefield Books

Free Shipping to all UK customers for orders over £25.00

Ryefieldbooks Logo

Ryefield Books

© Copyright Ryefield Books - All Right Reserved
Product Categories
My Shopping Cart
Void image

You shopping cart is empty

You may browse our offerings to locate what you're
searching for, then put it in your shopping cart.

Book cover image

New Perspectives in Luxury Branding

Usually dispatched within 3 - 5 business days.

In Stock (683)

£ 56.69

Description

This collection of key articles offers insights across a range of sectors. Some of the things the book will explain include: - The influence of social media on the building of luxury brands - The effect of the consumption of counterfeit luxury goods on identity - The value of brand extension as a strategy in regards to luxury fashion brands

Book Details
EAN:
9781785608636
Binding:
Paperback / softback
Dimensions(mm):
167 x 241 x 18
Publication Date:
2015-10-29
Series:
Publication Country:
United Kingdom