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Omni-Channel Retailing

Usually dispatched within 3 - 5 business days.

In Stock (119)

£ 107.99

Description

She shows that retailer should focus on the interdependencies between major purchase channels and emphasizes the need to identify supportive stimuli and cues, such as integration services and online- and omni-channel-specific marketing instruments, to support such transfers and improve behavioral outcomes at the retailer and channel level.