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Online Shopping Intentions

By  Anne Fota

Usually dispatched within 3 - 5 business days.

In Stock (672)

£ 95.99

Description

In this book, the drivers and barriers that motivate or inhibit consumers to participate in e-commerce are investigated, differentiating between the e-commerce subareas of cross-border e-commerce, voice-commerce, conversational-commerce and rental-commerce.

Book Details
EAN:
9783658376611
Binding:
Paperback / softback
Dimensions(mm):
147 x 209 x 19
Publication Date:
2022-05-14
Publication Country:
Germany