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£ 99.90

Description

The book then examines the advertising style of Albert Lasker, owner of Lord and Thomas advertising agency, as well as Harley Procter's advertising of Ivory soap and Procter & Gamble's first 100 years. Elliot White Springs's use of sex in advertising and the Springs Cotton Mills advertising campaign of the 1940s and 1950s concludes the volume.

Book Details
EAN:
9780313303647
Binding:
Hardback
Dimensions(mm):
226 x 148 x 11
Publication Date:
1998-01-21
Publication Country:
United States