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Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research
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£ 129.59
Description
Examines how research tools affect theory advances in culture and tourism research. This title includes papers that focus on how to gain meaning from data to thus look at how streams of antecedent conditions result in tourism behavior.
Book Details
Classification:
EAN:
9781849506038
Binding:
Hardback
Dimensions(mm):
237 x 160 x 29
Publication Date:
2009-12-21
Publisher:
Publication Country:
United Kingdom