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Persuasion in Advertising

Usually dispatched within 3 - 5 business days.

In Stock (288)

£ 256.50

Description

A practical and in-depth guide to the art of advertising persuasion, this book draws on research, concepts and case examples from the US and Europe to explain advertising theories and set out strategies for adoption.

Book Details
EAN:
9780415322232
Binding:
Hardback
Dimensions(mm):
234 x 156
Publication Date:
2003-11-20
Publication Country:
United Kingdom