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Persuasive Signs

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In Stock (462)

£ 49.35

Description

Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption.

Book Details
EAN:
9783110173406
Binding:
Hardback
Dimensions(mm):
234 x 161 x 17
Publication Date:
2002-10-09
Publisher:
Publication Country:
Germany