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Place Branding
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£ 56.69
Description
Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.
Book Details
Classification:
EAN:
9781032083230
Binding:
Paperback / softback
Dimensions(mm):
153 x 228 x 24
Publication Date:
2021-06-30
Publisher:
Publication Country:
United Kingdom