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Political Marketing and British Political Parties (2nd Edition)

Usually dispatched within 3 - 5 business days.

In Stock (245)

£ 20.99

Description

Political parties use market intelligence to listen to the public, develop a product to suit and communicate it before the election and in government, raising concerns about treating voters like consumers, how to communicate delivery and managing political parties like businesses. -- .

Book Details
EAN:
9780719077197
Binding:
Paperback / softback
Dimensions(mm):
234 x 156 x 23
Publication Date:
2008-08-01
Publication Country:
United Kingdom