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Political Marketing in the 2016 U.S. Presidential Election
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£ 59.99
Description
This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history.
Book Details
Classification:
EAN:
9783319593449
Binding:
Hardback
Dimensions(mm):
210 x 148
Publication Date:
2017-08-11
Publisher:
Publication Country:
Switzerland