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Politics, Propaganda, and Public Health

Usually dispatched within 3 - 5 business days.

In Stock (64)

£ 38.85

Description

This book uses multiple methods to consider flaws in the current regulation of direct-to-consumer advertising, using Merck’s launch of Gardasil as a primary case study. It offers a specific way forward for both regulators of Big Pharma as well as scholars of mass communication.