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Free Shipping to all UK customers for orders over £25.00
Free Shipping to all UK customers for orders over £25.00
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£ 99.90
Anthony presents current thinking and research on strategic planning in a usable, concise, and practical form. Clearly outlining the steps in the process, he examines environmental forecasting, customer/market analysis, strategic planning premises, internal assessment, mission development, strategic thrusts, and operationalizing the plan.