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Principles and Practice of Marketing

By  Jim Blythe

Usually dispatched within 3 - 5 business days.

In Stock (50)

£ 196.35

Description

With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging them to think critically about key topics such as digital technologies, globalization and being green.

Book Details
EAN:
9781446273999
Binding:
Hardback
Dimensions(mm):
272 x 197 x 44
Publication Date:
2013-12-10
Publication Country:
United Kingdom