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Principles of Marketing

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£ 99.17

Description

An introduction to marketing from a European perspective, this work explains the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes. It offers a media package including an online interactive study guide, a video lounge, integrated video case studies and more.

Book Details
EAN:
9780273695592
Binding:
Paperback / softback
Dimensions(mm):
198 x 266 x 54
Publication Date:
2006-08-03
Publication Country:
United Kingdom