Up to 10% off on Multibuys - Discount applied at checkout.

Ryefieldbooks Logo

Ryefield Books

0 Total items on my wish-list.

Up to 10% off on Multibuys

Ryefieldbooks Logo

Ryefield Books

Up to 10% off on Multibuys

Ryefieldbooks Logo

Ryefield Books

Contact Us
[email protected]
© Copyright Ryefield Books - All Right Reserved
Product Categories
My Shopping Cart
Void image

You shopping cart is empty

You may browse our offerings to locate what you're
searching for, then put it in your shopping cart.

Book cover image

Principles of Marketing

(0)

Usually dispatched within 3 - 5 business days.

In Stock (2)

£ 87.03

Description

An introduction to marketing from a European perspective, this work explains the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes. It offers a media package including an online interactive study guide, a video lounge, integrated video case studies and more.

Book Details
EAN:
9780273695592
Binding:
Paperback / softback
Weight(g):
2360g
Dimensions(mm):
198 x 266 x 54g
Publication Date:
2006-08-03
Publication Country:
United Kingdom
Other books by Stephen Pettitt
Other books under the "Sales and marketing" classification