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Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
Usually dispatched within 3 - 5 business days.
£ 21.59
Provides an understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, the book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.