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Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation

Usually dispatched within 3 - 5 business days.

In Stock (665)

£ 21.59

Description

Guides readers through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach - one that focuses on choosing the appropriate method and rigorously applying that method.

Book Details
EAN:
9781631577611
Binding:
Paperback / softback
Dimensions(mm):
153 x 228 x 24
Publication Date:
2017-01-30
Publication Country:
United States