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Promotional Culture and Convergence

Usually dispatched within 3 - 5 business days.

In Stock (858)

£ 62.09

Description

Promotional Culture and Convergence examines the rapid growth of promotional material through the internet, social media, and entertainment culture and assess its impact on how consumers guide their purchasing decisions.

Book Details
EAN:
9780415672801
Binding:
Paperback / softback
Dimensions(mm):
232 x 158 x 13
Publication Date:
2013-04-11
Publication Country:
United Kingdom