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Providing a New Perspective on Understanding and Measuring of Customer Inspiration

By  Lisa Stoll

Usually dispatched within 3 - 5 business days.

In Stock (992)

£ 89.99

Description

The exploration of inspiration from a scientific perspective is not easy. Marketing scholars have also become interested in the topic and started to uncover customers’ inspiration in the marketing domain. First, customer inspiration is defined and conceptualized within the marketing domain.

Book Details
EAN:
9783658358938
Binding:
Paperback / softback
Dimensions(mm):
210 x 148
Publication Date:
2021-11-12
Series:
Publication Country:
Germany