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Quantitative Models in Marketing Research

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In Stock (712)

£ 40.80

Description

This 2001 book presents important and practically relevant quantitative models used for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings.

Book Details
EAN:
9780521143653
Binding:
Paperback / softback
Dimensions(mm):
243 x 164 x 12
Publication Date:
2010-06-10
Publication Country:
United Kingdom