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Red Ocean Traps (Harvard Business Review Classics)
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Stock (3)
£ 6.50
Description
As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? The authors of the best-selling book Blue Ocean Strategy
Book Details
Classification:
EAN:
9781633692664
Binding:
Paperback / softback
Dimensions(mm):
173 x 117 x 5
Publication Date:
2017-06-20
Publisher:
Series:
Publication Country:
United States