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Regional Multinationals

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In Stock (707)

£ 72.00

Description

Alan M. Rugman explores alternatives to the popular model of increasingly globalized business, and explores the widespread evidence of regionalised business practice among the world's top 500 companies. Detailed case studies and real-life examples flesh out the theory and practice of regionalisation in multinationals.

Book Details
EAN:
9780521842655
Binding:
Hardback
Dimensions(mm):
244 x 170 x 17
Publication Date:
2005-01-03
Publication Country:
United Kingdom