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Relationships and Networks in International Markets

Usually dispatched within 3 - 5 business days.

In Stock (688)

£ 136.34

Description

Relationship marketing has become one of the dominant approaches in the USA, Canada, Australia and New Zealand. This book presents the developments in international industrial and service marketing research, from a relationship and network perspective. It also examines different concepts, uses different methods and arrives at different outcomes.

Book Details
EAN:
9780080430638
Binding:
Hardback
Dimensions(mm):
166 x 242 x 34
Publication Date:
1998-03-12
Publication Country:
United Kingdom