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Rise of Marketing and Market Research

Usually dispatched within 3 - 5 business days.

In Stock (942)

£ 53.99

Description

This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.

Book Details
EAN:
9781349343881
Binding:
Paperback / softback
Dimensions(mm):
216 x 140
Publication Date:
2012-10-19
Publisher:
Publication Country:
United Kingdom