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Rituals, Consumption, and Marketing

Usually dispatched within 3 - 5 business days.

In Stock (964)

£ 216.00

Description

This volume is a compendium of cutting-edge scholarship exploring the relevance, roles, and functions of rituals in consumer culture. It will be a valuable resource for academics in the marketing field pursuing ritual scholarship, and for creating coursework on consumer culture, consumer behavior, and marketing strategy.