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Sales Promotion

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In Stock (669)

£ 92.39

Description

Sales promotion is an increasingly important tool within the overall armoury of marketing communications. This title provides an academic underpinning of sales promotion, illustrated by a variety of examples drawn from promotions worldwide, sales promotion campaigns and underpinned with wide references to the academic literature.

Book Details
EAN:
9781844801619
Binding:
Paperback / softback
Dimensions(mm):
190 x 244 x 18
Publication Date:
2006-04-19
Publication Country:
United Kingdom