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School Commercialism

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In Stock (374)

£ 51.29

Description

Commercial activity in schools reflects the consumerist society at large. This book reviews the historical development of this situation and questions whether corporate marketing and profit-making belong in an educational setting. It offers the marketer's and the educationalist's perspectives for evaluation.

Book Details
EAN:
9780415951326
Binding:
Paperback / softback
Dimensions(mm):
142 x 215 x 16
Publication Date:
2005-06-23
Publication Country:
United Kingdom