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Selling to a Segmented Market

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In Stock (514)

£ 78.30

Description

Written by one of the foremost experts on segmented marketing, this volume shows how businesses can prosper in the rapidly changing, fragmented markets of the 1990s by adopting a new, highly effective marketing strategy--the lifestyle approach.

Book Details
EAN:
9780899304465
Binding:
Hardback
Dimensions(mm):
Publication Date:
1990-08-13
Publication Country:
United States