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Shopper Marketing

Usually dispatched within 3 - 5 business days.

In Stock (631)

£ 21.59

Description

Outlines a practical approach to shopper marketing in order to grow both revenue and brand equity. A story runs through the book in the first part of each chapter, so that it is easier to connect the theory and tools in the second part of each chapter, with a real-world scenario.

Book Details
EAN:
9781631573576
Binding:
Paperback / softback
Dimensions(mm):
206 x 296 x 17
Publication Date:
2016-01-30
Publication Country:
United States