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Signaling Family Firm Identity

Usually dispatched within 3 - 5 business days.

In Stock (766)

£ 53.99

Description

She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. Firstly, the importance of a family firm tagline as well as the family name as brand elements are able to signal "family firm" and this helps potential employees to immediately categorize the potential employer.