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Social Marketing in the 21st Century

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In Stock (384)

£ 139.65

Description

Offers applications for a contemporary approach to social and behavioural change through social marketing. This book encourages social marketers to think beyond the "downstream" market of individuals whose behaviour they are trying to influence to include the "upstream" market of individuals whose participation is needed to make changes.

Book Details
EAN:
9781412916332
Binding:
Hardback
Dimensions(mm):
228 x 152
Publication Date:
2006-02-15
Publication Country:
United States