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Soft Power in China

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In Stock (427)

£ 107.99

Description

This book is about how China strives to rebuild its soft power through communication. It recounts China's efforts by examining a set of public diplomacy tactics and programs in its pursuit of a 'new' and 'improved' global image. These case studies invites the reader to a more expansive discussion on the instruments of soft power.

Book Details
EAN:
9781349291373
Binding:
Paperback / softback
Dimensions(mm):
142 x 216 x 15
Publication Date:
2010-12-14
Publisher:
Publication Country:
United Kingdom