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Sport Business in Leading Economies

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In Stock (296)

£ 53.99

Description

From a renowned group of international scholars, this new work examines how leading economic countries use sport business to drive and further economic development by raising brand awareness (country as a brand), transforming lagging communities, and enhancing travel and tourism in the country.

Book Details
EAN:
9781838679231
Binding:
Paperback / softback
Dimensions(mm):
226 x 147 x 32
Publication Date:
2019-11-04
Publication Country:
United Kingdom