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Strategic Marketing for Success in Retailing

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In Stock (918)

£ 99.90

Description

This text offers a foundation in what marketing theory is and how it can be linked to retailing practice. It emphasizes small retail decision-making processes, and discusses human resource development, information technology, control mechanisms and the international aspects of retailing.

Book Details
EAN:
9781567201864
Binding:
Hardback
Dimensions(mm):
921 x 614
Publication Date:
1998-09-24
Publication Country:
United States