Free Shipping to all UK customers for orders over £25.00
Free Shipping to all UK customers for orders over £25.00
Free Shipping to all UK customers for orders over £25.00
By Jan Lies
Usually dispatched within 3 - 5 business days.
Not Yet Published
(Expected publication date: 2025-12-26)PRE-ORDER ONLY
£ 58.04
This book explores the implications of Niklas Luhmann’s theory of social systems for the theory and practice of agile brand management, in particular highlighting the central role of brand aesthetics and of brands as channels for mutual education between companies and consumers.