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Television and Its Viewers

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In Stock (1015)

£ 108.00

Description

Television and its Viewers reviews 'cultivation' research, which investigates the relationship between exposure to television and beliefs about the world. Shanahan and Morgan present a sweeping historical view of television as a technology and as an institution. Shanahan and Morgan's study looks forward as well as back, to the development of cultivation research in a new media environment.

Book Details
EAN:
9780521582964
Binding:
Hardback
Dimensions(mm):
236 x 158 x 23
Publication Date:
1999-09-09
Publication Country:
United Kingdom