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Tourism Branding

Usually dispatched within 3 - 5 business days.

In Stock (254)

£ 118.79

Description

Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. This title attempts to free branding research and practice in tourism from the shackles of marketing that are dominated by the conventional approach of product, price, place, and promotion.

Book Details
EAN:
9781849507202
Binding:
Hardback
Dimensions(mm):
238 x 162 x 23
Publication Date:
2009-12-21
Publication Country:
United Kingdom