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Trade Fair Design Annual 2015/16

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In Stock (1)

£ 55.80

Description

If all five senses are appealed to in brand communication, then it significantly intensifies the emotional links between the brand and the consumer. Therefore it is no wonder that multisensory aspects play a particularly important role in trade fair presentations. The atmosphere of a trade fair hall can easily lead to a sensory overload.

Book Details
EAN:
9783899862362
Binding:
Paperback / softback
Dimensions(mm):
316 x 237 x 21
Publication Date:
2015-12-02
Publisher:
Publication Country:
Germany
Language:
English