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Transformation of Boeing from Technological Leadership to Financial Engineering and Decline

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In Stock (777)

£ 21.60

Description

This element addresses corporations' rise or fall based on external signals with a case study of Boeing corporation, a yesteryear pioneer, and its rival, airbus now the global market leader. This case study provides suggestions for new research directions on governance and managing truly complex organizations.

Book Details
EAN:
9781009394727
Binding:
Paperback / softback
Dimensions(mm):
151 x 229 x 9
Publication Date:
2024-12-05
Publication Country:
United Kingdom