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Ubertriebene Wertversprechen und Erwartungen im Startup-Crowdinvesting
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Description
Ein anreizkompatibles Laborexperiment und vier Online-Szenario-Experimente in zwei Ländern (Deutschland und USA) legen nahe, dass übertriebene Sprache in Wertversprechen die Erwartungen potenzieller Investoren und die Finanzierung von Startups negativ beeinflusst.
Book Details
Classification:
EAN:
9783658329112
Binding:
Paperback / softback
Dimensions(mm):
210 x 148
Publication Date:
2021-02-15
Publication Country:
Germany
Language:
German