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Uncover the Hidden Power of Television Programming

Usually dispatched within 3 - 5 business days.

In Stock (879)

£ 88.20

Description

Combining research with substantive proposals for new standards, this book reveals that the greater the involvement level of viewers in a particular television programme, the greater the impact of the advertising carried by that programme.

Book Details
EAN:
9780761915829
Binding:
Paperback / softback
Dimensions(mm):
228 x 152
Publication Date:
1999-09-30
Publication Country:
United States